Its diverse population consists of French, Italian and German speakers, but there is some general advice that expats doing business in Switzerland should keep in mind.

The country is home to several internationally reputable companies and is the European headquarters for numerous others. Switzerland is a global finance capital with a competitive corporate atmosphere, but gaining the trust of detail-oriented associates is important for success in the Swiss business world.

The Swiss are patriotic and known for being quite insular – especially outside of Zurich and Geneva. ­Expats will need to be direct but restrained in their dealings, and navigate local hierarchies with patience.

Fast facts

Business hours

Monday to Fridays, 8am to 12pm and 2pm to 5pm.

Business language

English is widely spoken but local businesses use German, French or Italian. It is beneficial to speak the dominant language of the canton. 


Formal and conservative. Suits are the norm in professional environments. Wear simple jewellery and avoid bright colours. 


Rare in Swiss business culture, but flowers or chocolate will suffice if invited to a colleague's home.

Gender equality

Women are treated equally in the workplace and have opportunities for career progression, but generally, men still occupy most senior positions.


It's best to shake hands with associates while maintaining eye contact. One should address colleagues using their title and last name until instructed otherwise. 

Business culture in Switzerland

The business culture in Switzerland is broadly formal, but industries and businesses differ. Business practices may also vary slightly based on which canton an expat is based in.


Business is conducted formally in Switzerland. Interactions are characterised by directness and restraint, especially with the German-Swiss – so expats will have to stay focused and control their emotions. Avoid making too much small talk and asking personal questions in the business environment.


The Swiss are famous for their punctuality. Arriving late to a meeting or being unprepared will be seen as disrespectful and will be judged negatively.

It is always best to arrive early and confirm appointments ahead of time. Make sure all documents and presentation materials are in order as well and be fully prepared to answer any questions that Swiss business associates may have. 

Business structures

Hierarchy is important and people receive respect based on their rank, education and achievements. Even though executives make the decisions, they look for a broad consensus. Managers are expected to guide their teams, and cooperation is valued.


Business environments in Switzerland tend to be merit-based, but trust is still essential in negotiations. The Swiss like dealing with people they know, and often expect long-term commitments from their associates. Negotiations can be prolonged by the trust-building process and the Swiss eye for detail and respect for protocol.

Dos and don'ts of business in Switzerland

  • Do avoid being loud or overdramatic; the Swiss pride themselves on being reserved and unpretentious

  • Do come well prepared for meetings. Consider bringing supplementary materials for everyone.

  • Don't be late – the stereotype is that Switzerland is a country of clockmakers. Punctuality is paramount.

  • Don't integrate humour into the business environment. The line between personal and professional is strictly observed.

  • Do try to maintain good eye contact and professional posture

Expat Health Insurance

Cigna Health Insurance

Cigna Global Health Insurance.

Moving your family abroad can be intimidating, but learning about medical options such as family health insurance early on can help you settle successfully.

  • Comprehensive Family coverage, wherever you go
  • Paediatric coverage for well-child visits & immunizations
  • Access to dental and orthodontic care
  • 24/7 multilingual Customer Service

Get a quote from Cigna Global

Moving Internationally?

Sirelo logo

International Movers. Get Quotes. Compare Prices.

Sirelo has a network of more than 500 international removal companies that can move your furniture and possessions to your new home. By filling in a form, you’ll get up to 5 quotes from recommended movers. This service is free of charge and will help you select an international moving company that suits your needs and budget.

Get your free no-obligation quotes from select removal companies now!