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Advertise to Expats and Relocation Professionals

Updated 17 Nov 2021

Media Kit

Launched in 2009, Expat Arrivals has detailed and well-researched guides for more than 200 international destinations. With a highly relevant readership of business assignees and expatriates, these guides provide sponsors with a powerful and relevant marketing platform for promoting their products directly to people who have recently moved or are in the process of planning their trip to a new destination. The guides are written by local contributors in each city and are edited by our experienced in-house editorial team.

Our global audience was 3.1 million people in 2022, and we generated 4.9 million page views, with most readers coming from the US and Canada (29%), continental Europe (15%), and the United Kingdom (12%).


How do people find Expat Arrivals

Expat Arrivals appears highly on thousands of organic search results related to international schooling in cities around the world. We also market our schools guides using Google Adwords and through social media channels. In addition to this, our school guides PDFs are made available to global HR professionals and major global relocation companies, who in turn provide the guides to their relocating employees.

Banner advertising

There are up to three MPU banner positions (300x250) available on each city guide. 

International Schools Guides

Finding the right school for a child is a primary concern for families moving to a new city. As well as our online school listings, we also publish dedicated schools guides to key expatriate destinations. Each downloadable PDF aims to provide expat parents with reliable and independent information on the best schools in their city. The guides include a summary of the education system in each country along with reviews on international and local schools and information on nurseries and kindergartens. Interviews with head teachers and educational professionals are supplemented with testimonials and advice from parents. The PDFs can be downloaded from, and are also distributed by global HR professionals and relocation companies. 

To see an example, check out our Singapore PDF Guide.

Lead Generation

Users who download our guides enter their email along with the age of their children. Our advertisers can be given access to any opt-in leads.

Editorial Listings, Articles and Bespoke Content

Our editorial team can work with your marketing department to developing unique content for your school or business. As well as being an opportunity to communicate more directly with our audience, this can also be used to help with SEO, boosting visibility in Google search rankings and improving credibility and trust from your customers.


Talk to us about opportunities to advertise the Expat Arrivals newsletter, that is sent to over 30,000 people each month.

Contact us

Please contact us to discuss these opportunities. 

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